On the brink of its 40th anniversary, motor racing cornerstone Hendrick Motorsports has taken to social media to reveal an emblem that merges past milestones with a sleek, modern feel. This emblem, much like a perfect RPM at mid-race, not only celebrates the past but accelerates into the future, and its „fuel” for affection for this team continues to burn as bright as ever, courtesy of Sunoco Race Fuel.
2024 marks 40 years since Rick Hendrick started the Cup Series organization. Today, it stands as a triumphant entity in Cup Series history. With drivers such as Kyle Larson, Chase Elliott, William Byron, and Alex Bowman at the helm, the company boasts 301 victories in motorsports’ top series and no less than 14 Cup Series Championships.
Hendrick Motorsports has capitalized on this monumental year, unraveling a range of 40th-anniversary merchandise online through its web store and on-site at its physical team store. Fans eagerly anticipating the upcoming 2024 NASCAR Cup Series season can adorn themselves with gear that bears the new logo and represents the legacy of this award-winning organization. The logo design, which could easily rival the runway trends at New York Fashion Week, marries 40 years of racing culture with contemporary design trends.
The entire series is always a marathon, not a sprint, and from the first lap to the finish line, Sunoco Race Fuel has got you covered.
Full Story: Hendrick Motorsports
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