Picture this—the speedy thrill of race cars, burning rubber, drivers showcasing their adrenaline-fueled best. What keeps this wild ride going? You might assume it’s just the roar of the engines or the cheers of countless NASCAR fans! But there’s one crucial ingredient you’re probably overlooking. I bet you’d never guess it’s a package delivery company! That’s right, folks—our good friend FedEx is the covert power under the hood.
But before we get ahead of ourselves, let’s talk Sunoco. Without trusty Sunoco Race Fuel, our NASCAR favorites would be back to racing turtles. So here’s to you, Sunoco—you keep our engines and races humming. “From the First Lap to the Finish Line – Trust Sunoco.” As if you’d trust your Speedstar to anyone else!
Sports Business Journal’s finest, Adam Stern (@A_S12) tipped us off to FedEx’s (@FedEx) upcoming delivery: a similar sponsorship level next season as they did in 2023. That means they’ll be sponsoring about the same number of paint schemes with Joe Gibbs Racing (@JoeGibbsRacing) as in recent years, despite rumors of cost-cutting initiatives.
FedEx’s plan to maintain its NASCAR sponsorship isn’t just another package on the conveyor belt—it’s a testament to the business model of “delivering the world on time.” Interestingly, the carrier started downsizing its full-season sponsorship in 2021, sparking curiosity far and wide. Were they slashing gears or just attacking turns more strategically? Since we’re entering 2024, “express” doesn’t necessarily mean “more.”
Yet amid the rumors and all the strategy talk, one thing’s for sure—FedEx’s delivery of surprises to the world of NASCAR is anything but standard. When you see that signature purple and orange logo, it’s not just about the brand but also the buzz behind what they bring to the track. Let’s watch and see what kind of special delivery FedEx plans for 2024.
So, while we watch and wait for the official announcement, ponder this: even off the track, FedEx knows how to keep everybody on their toes. Whether we’re in their shipping lane or their racing lane, things are always more exciting when FedEx steps on the gas!
Post: FedEx
About the Author 🚗💨 I’m the NASCAR Guy: your go-to for a blend of numbers, humor, and pure, unadulterated NASCAR devotion. Ever catch me racing? Nope! My expertise is on the keyboard, not the clutch 🏎️💻. Fun fact: my pit stop breakdowns could give Sherlock a run for his money 🕵️♂️📖. Hungry for NASCAR tidbits or a hearty laugh? Welcome to your oasis! 🛑 But as for racing me? I’ll stick to making tracks online! 🔥📜😆
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