In an exciting development for sports fans, the No. 48 Ally Chevrolet team is set to sport the iconic red, white, and blue colors of the NBA’s Detroit Pistons for this weekend’s race. Ally Financial, a key partner of both the No. 48 team and the Pistons, has orchestrated this unique collaboration, merging the worlds of NASCAR and NBA.
The partnership will be further highlighted on Friday, when Alex Bowman, crew chief Blake Harris, and Ally influencer Bernard Pollard, a Super Bowl champion, visit the Henry Ford Detroit Pistons Performance Center. The visit will include participation in basketball drills and a game of A-L-L-Y, a twist on the classic basketball game H-O-R-S-E. The team will also discuss the significance of this unique crossover between the NBA and NASCAR.
Ally Financial, the primary sponsor for the entire season of Bowman and the No. 48 team, is based in Detroit, making Michigan their home track. The company’s headquarters, Ally Detroit Center, is a prominent skyscraper in the city’s downtown area, overlooking the Detroit Financial District.
In addition to their sporting endeavors, Ally and the No. 48 team are also committed to philanthropy. They have renewed their partnership with the Best Friends Animal Society this year, focusing on a donation drive for the Animal Aid of Branch County, a local organization in Coldwater, Michigan. The team plans to donate $4,800 to Best Friends and the Animal Aid of Branch County. If the No. 48 team secures a win at Sunday’s race, Ally has pledged to increase its donation to a total of $10,000.