Hey there, NASCAR fans! It’s your favorite racing enthusiast, the NASCAR Guy, and boy, do I have some exciting news for you! In a groundbreaking media conference, NASCAR senior vice president of media and productions, Brian Herbst, and CW Network president, Dennis Miller, announced a game-changing partnership that’s sure to rev up the Xfinity Series like never before!
Starting in 2025, The CW Network will be airing all NASCAR Xfinity Series races, making it the first time ever that the entire series will be available on a free-to-air broadcast network! Can you believe it? No more hunting for races on different channels, folks. Just tune in to The CW, and you’re all set to catch the action-packed Xfinity races!
So, how did this fantastic collaboration come about? Well, Brian Herbst revealed that there was a lot of interest from various parties, but The CW and Nexstar’s compelling vision for a NASCAR-CW partnership stole the show. With 125 million homes having access to The CW and Nexstar’s extensive television group, it’s clear that this is a win-win situation for both NASCAR and racing fans.
But that’s not all! With The CW’s focus on growing its viewership and NASCAR’s commitment to showcasing young talent, this partnership is a match made in racing heaven! The Xfinity Series will receive increased exposure, attracting more eyeballs and, dare I say, new fans to the sport. Oh, and did I mention the on-site activation, local marketing, and ticketing benefits? It’s going to be an unforgettable experience for all you dedicated NASCAR enthusiasts out there.