What does Danica Patrick being included on Victoria's Secret annual list of "What is Sexy?" have to do with IndyCar
Series racing? Plenty actually.
Patrick was the pick among "sexy" female athletes, the lingerie company announced April 19. New York Yankees captain Derek
Jeter was selected in the male athlete category. More than appearance, "sexy is about how you are as a person," Victoria's
Secret spokesperson Monica Mitro told USA Today about the list.
Some other notables: Cameron Diaz, Adrian Grenier, Josh Duhamel, Jessica Alba, Justin Timberlake, David Beckham and Sienna
Miller.
The honor for the 25-year-old Patrick, who qualified fourth (204.270 mph) for the Indy Japan 300, exemplifies her status as a
professional athlete and corporate sponsor magnet. Along with personal deals with Tissot and PEAK Antifreeze among others,
her No. 7 Honda-powered Dallara is laden with sponsor decals of Motorola, GoDaddy.com, Argent Mortgage, Air Tran Airways, XM
Satellite Radio, Coca Cola and Meijer.
Sponsorship is the driving force behind Andretti Green Racing's operation and preparation in the ultra-competitive IndyCar
Series. A marketable Patrick is beneficial for driver, team and the sanctioning Indy Racing League.
In a survey by TSE Sports & Entertainment released this week, Patrick ranks behind only LPGA star Annika Sorenstam among
female athletes in regards to the business side of corporate endorsements.